You’re poised to launch a Big Change that will rock the world of everyone across your organization, around the world. You’ve spent weeks with C-level execs, Marketing, HR and Legal to hammer out a set of crisp, consistent messages. After weeks of haggling, everyone has finally signed off. At last, you have sent the key […]
For High Impact Global Communications, One Size Never Fits All Read More »
Why are native English speakers often the worst communicators on a global team, even though English is the only language used by all? What are people from different cultures really saying when they’re not saying anything? How can a team culture trump national differences? Native English speakers don’t actually know how to speak and write
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Celia, Ben’s new team leader in Milan, seemed completely committed to delivering a crucial marketing plan on time when they spoke earlier this week. Trouble is, she hasn’t. So far, Ben has sent two “friendly” emails, and just now he sent Celia an IM “just to see where we are.” Celia’s tone has become increasingly
Building Trust Calls for Different Approaches Across Different Cultures Read More »
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