Organizational Communications

If a tree falls in the forest and there’s no one there to hear it, does it make a sound? What if no one wants to hear it? Or maybe they don’t know how to interpret the noise. Or they’ve figured out where the noise is coming from, and they don’t care. Or they hear something loud, but don't believe that a tree is falling.

It’s like that with organizational communications programs. You might imagine that if you craft a clear, timely message and exploit all available communication channels, people are bound to listen, understand and accept whatever you have just communicated. And most of the time, you’d be wrong on all counts (including the assumption that you’ve actually communicated anything!).

That’s because so few organizations factor in their audience’s emotions and predispositions as they devise their communication plan and assemble their messages.

Guided Insights helps organizations reach, engage and motivate targeted audiences with communications plans that take the perspective of those who you most need to reach. We help clients articulate memorable and meaningful messages and recommend the best combination of communications channels, reflecting cultural and demographic differences. We also identify credible gatekeepers and recommend the tools and content they need to be effective .

So before that next tree falls, we can help make sure that the right people are listening.

Please contact us to see how we can help. You may first want to learn more here about our overall communications strategy services and our management of change consulting services designed to accelerate adoption of new IT initiatives.

communications audits, communication plans

“Nancy collaborates very well, and it’s clear that she values people’s opinions. She is very focused on what she wants to accomplish and as a good communicator, she makes it clear what’s involved what we’re trying to do. When working with different cultures, she does not come across as having all the answers. She comes across as wanting to find all the answers.”

Joanne Andrews
Senior Program Manager
F20 Global Information Technology Firm

“Nancy’s creative talents, interpersonal skills and energy helped us jumpstart our communications activities at the inception of the project, She gave us many of the processes, materials and tools we needed to become self-sufficient in a short period of time. She was a highly regarded and valuable member of our team.”

IT Director for F100 pharmaceutical firm