Create a 12-Month Plan in Just Two Hours, With a Little Bit of Magic

There’s something about the start of a new year that makes it a perfect time to get your team together to lay down plans and set priorities for the next 12 months. But try getting them to hunker down in a meeting room for a couple of days when their “day jobs” are so demanding. It can be nearly impossible.

But thanks to “The Magic Wall,” a group process introduced to me by my friend and colleague John Monroe, you only need to gather people together for about two to three hours to get the equivalent of a couple of days’ worth of planning work done.  This “Magic Wall” process can be used in a variety of situations where people need to brainstorm ideas, make decisions, map out activities or agree on priorities, all in a compressed period of time.

In this edition (updated from a previous Communique), John describes how to use the Magic Wall in a face-to-face (FTF) setting. We also explore how these concepts can be applied in a virtual setting. Be sure to check out the links at the end of this article for more detailed instructions and ideas.


  • Begin with a blank canvas. The “canvas” actually consists of two components: a blank space on the wall, which can be covered with material or paper, and a supply of blank paper and a marker for every participant. The magic lies in the flexibility of the wall, which acts as a bulletin board, allowing participants to record and post ideas simultaneously. Tip: Resist the temptation to impose a fixed structure early on, as that may constrain ideas. Figure out the structure once the content begins to emerge.
    • Face-to-face (FTF): You can either make your own wall, or order a “sticky wall” (see links below).  A variety of materials can be used to create your wall. For example, try taping a large sheet of rip-stop nylon (treated with spray-on artist adhesive) to the wall. Or use a large roll of plain butcher paper, or a few flipchart pages taped together. Give every participant a short stack of blank half-sheets of 8×11″ paper or similar-sized sticky notes, as well as a black felt-tip marker. If your meeting room has no suitable wall space, you can improvise by using a large table or the floor. Make sure your room has adequate wall space, and determine how best to attach your “canvas” to the wall in advance.
    • Virtual: Explore which of your virtual meeting tools can best mimic a blank canvas. For example, a shared Google doc might do the trick, or try an electronic whiteboard, or a virtual conference area of some kind. Some apps are designed specifically to give you the look and feel of using sticky notes. The key is to use a platform that allows people to post and place items wherever they choose. If you want people to post ideas in advance of a real-time meeting, make sure your chosen tool allows for people to post ideas at any time.
  • Ask a thoughtful series of questions. When running group planning sessions, we frequently pose questions that progress from expansive brainstorming to focused annotation, ranking or voting, followed by action planning and scheduling. This progression allows participants to move from objective to reflective thinking, and then to decision-making, target dates and assignments. You’ll need to create your own unique set of questions for your session. Check to make sure each question is clear as you go along.
    • FTF: Urge people to write just one idea per half-sheet, making sure it’s readable by all. Asking people to write with a marker forces people to keep their comments succinct. Try distributing different colors of paper for different types of questions.
    • Virtual: Post your questions in your virtual meeting area in advance. Some apps enable you to post questions and responses a variety of ways. Consider whether you want to give people a chance to respond anonymously or whether responses should be attributed, if you have a choice. Ideally, you want to give people a chance to view and build on others’ ideas, similar to posting a sticky note next to a related idea on a wall.
  • Give the gift of silence. Once you pose a question, get out of the way! Allow people time for silent reflection, free of distractions and the influence of others. People can focus more intensely and as a result, can churn out many ideas in a surprisingly short period of time. Building in time for silence also gives introverts an opportunity to be on equal footing with extroverts. Those who speak a different native language will also benefit by having silent time to think and formulate responses.
    •  FTF: If some people seem confused or stuck, try approaching them and quietly ask a few probing questions that may spur new ideas. When you see that most people have stopped writing, you can ask the stragglers to finish up as others start to post their ideas on the wall.
    • Virtual: When you can’t see others, working silently can feel awkward. You might try playing soft instrumental music while people are typing. You can say, with a smile, that this is one time that you actually want to hear key-clicking. Ask people to raise their hands when they’re through, if your app allows it. Let them know they have a few seconds to submit their final ideas before you call time.
  • Give everyone a voice and time in the spotlight. Let people have a chance to represent themselves by talking through some of their responses, rather than having the facilitator or scribe read them. This way, every person has a chance for their voice to be heard, which even shy people usually seem to enjoy. Set the right tone to encourage brevity, which may mean asking people to choose a handful of their favorite ideas.
    •  FTF: The facilitator can ask for clarification about a particular response, inviting the person who wrote it to explain. Or, you can ask each participant to summarize selected responses, answering any clarifying questions along the way.
    • Virtual: Once people have typed in their ideas, invite conversation by making a comment or asking a question. E.g., “Julie, this is an intriguing concept. Can you say more to make sure we all understand it?” Another way to stimulate dialogue is to invite comparisons. For example, “It seems that John and Sarah seem to have similar ideas, but they may be making different points. John, why don’t you go first?” The idea is to give people a chance to discuss their ideas in a way that feels natural.
  • Sort ideas into logical groupings. Beware of categories that are overly broad or excessively narrow. For example, if you plan to create a detailed action plan, “Community engagement” may be a less useful category than “Educational programs for families in nearby neighborhoods.”
    •  FTF: People can place their ideas next to similar ones as they post them. Or you can ask everyone to view all ideas once they’re posted, and start moving papers around to create clusters of similar themes. Ask people to suggest categories that make sense and create headers that encompass all related ideas.
    • Virtual:  Some apps make it easier to create categories on the fly than others. It’s helpful to have category names written out in advance, which you can paste into the appropriate areas, alongside all related ideas. (Having a tech support buddy helping out behind the scenes can be crucial here!)
  • Reflect as a group.  Shift to an introspective conversation by asking participants questions such as: Which ideas are the most surprising? Which ones intrigue you?  What recurring themes do you notice? (Have a bank of questions handy if people are reticent to speak up.) Encourage cross-table conversation by asking for a volunteer to pick an idea they’d like to find out more about by the person who wrote it. This process is much the same whether FTF or virtual.
  • Re-order and re-arrange as you go. As the meeting progresses, be prepared to move or copy ideas into different configurations or categories. For example, when you’re ready for action planning, you can grab certain ideas and place them into a matrix of some kind to assign people and dates.
    • FTF: The bulletin board feature of the Magic Wall makes it easy for the group to re-arrange topic clusters or headings to reflect decisions and conclusions. This way, when it’s time to put the steps into a certain sequence, you can simply move the papers. If the group eliminates items from consideration, move those to the side. Take photos of the wall at the end of each step to document the progression and to transcribe notes as needed.
    • Virtual: This can be fairly easy with some apps, and awkward and inelegant with others. Explore your app’s features to see whether it’s feasible to rearrange ideas easily and quickly during your meeting. You may have to settle for rearranging ideas after the meeting, within the meeting notes. If you are able to shuffle ideas, you may want to take screen shots along the way to capture where you are at certain points.

In both the face-to-face and virtual worlds, simple tools are often the most powerful. With the Magic Wall approach, participants can generate, sort and analyze their ideas to serve the conversation they need to have. The flexibility of the tool makes it easy to progress from objective and reflective thinking, to insights and decisions to act. Best of all, participants feel energized and satisfied by the interaction and efficiency of the process. Consider what kind of preparation and prework participants need to do in advance so they accomplish more in a compressed period of time.


My co-author, John Monroe, president of Greenleaf Partners, works on a freelance basis with communities and nonprofits, helping them to revitalize downtowns and conserve land. His services include hands-on community workshops, interactive conference sessions, board retreats and executive coaching.

You can order your own “Magic Wall” (a.k.a. Sticky Wall) from Partners in Participation, the originators of the Magic Wall process It comes in several colors, and is easy to fold and carry anywhere. (I just used this for a SWOT analysis at a strategic planning retreat I facilitated last month, and it worked beautifully.) You will need to also purchase spray adhesive, which we recommend you apply it at least several hours ahead of time.

Download John’s instructions to make your own Magic Wall


107 Tips for Planning and Running Exceptionally Engaging Virtual Meetings – PDF booklet available for instant ordering

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